Porsche's upcoming all-electric sedan is nearing production, but one unknown remains; its price. According to Automotive News Europe, Porsche intends to price the Tesla-targeted vehicle between the cost of its currently offered SUV and performance sedan.
“We’re expecting a price somewhere between a Cayenne and a Panamera,” said Porsche's model line director for the Taycan, Robert Meier.
The Cayenne costs 74,828 Euros in Germany, whereas the Panamera is priced at 90,665 Euros. If the same pricing model is applied to the U.S. market, it could be expected to place the Taycan at a less expensive target, somewhere in the $65,700 to $85,000 range. The higher figure is exactly in line with the previous speculation of the Taycan's expected launch pricing. If Porsche instead bases the cost on conversion rates, consumers could expect to pay as much as $105,000.
Of course, that would be the cost of a base model Taycan. Lutz Meschke, Porsche's Chief Financial Officer, told journalists that the automaker was also exploring offering high performance and long-range versions of the Taycan that could be priced as high as 200,000 Euros. In the U.S., a fully loaded top-of-the-line Panamera 4S Executive with options can reach the upper ranges of $160,000.
The lower end of the pricing spectrum puts the Taycan directly in competition with Tesla's luxury electric sedan, the Model S, which stars at $77,000 and can cost as much as $147,000 depending on the selected battery capacity and optional equipment. Where Porsche's claim to fame begins is in its charging system.
Porsche says that the Taycan's 800-volt charging system will allow vehicles to accept a charging rate of up to 350 kilowatt-hours, meaning that an 80 percent capacity charge could be achieved in as little as 15 minutes. However, even though the German automaker is looking to begin putting up these ultra-fast chargers around the nation, it won't have the current advantage of Tesla's densely populated Supercharging network.
Overall, the automaker believes that it will build around 20,000 units of the Taycan annually, however, if demand is greater, Porsche says that it could expand this even further. This could potentially lead to an annual revenue of over $1.7 billion on Taycan sales alone, making Porsche's initial $7.4 billion electrification investment seem like chump change.